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Trustpilot was founded in 2007 to create an independent trust currency.

We are a digital platform that brings companies and consumers together to build trust and inspire collaboration. We are free to use, open to all and based on transparency.

Trustpilot posts reviews to help consumers shop with confidence and provides details to help companies improve the experience they offer. The more consumers use our platform and share their opinions, the richer the insights we offer companies, and the more opportunities they have to gain the trust of consumers from around the world.


Trustpilot was founded by current CEO Peter Holten Mühlmann in Denmark in 2007. He founded the company when his parents started shopping online. At the time, he was studying at Aarhus University, School of Business and Social Sciences , and later left university to pursue Trustpilot.

After raising $3 million in early-stage venture funding from 2008 to 2010, Trustpilot received an initial capital injection from SEED Capital Denmark and Northzone in November 2011. A year later, Index Ventures , SEED Capital Denmark and Northzone invested $13 million in Series B financing in Trustpilot, which the company used to grow internationally.

In 2013, Trustpilot opened offices in New York and London. That same year, the company was named Danish Startup of the Year at Next Web's European Startup Awards. In 2014, Draper Esprit (formerly known as DFJ Esprit) invested $25 million in Trustpilot with support from existing investors.

According to VentureBeat, the Series C funding round will help Trustpilot "move its online retail review service to the United States." As of the end of 2014, Trustpilot employed 325 people and posted 400,000 new reviews each month. According to Website Magazine, "Trustpilot took off in 2014" and experienced "record growth with an 80 percent increase in revenue over the previous year.

In May 2015, Trustpilot received $73.5 million in Series D funding. The investment was led by Vitruvian Partners with participation from all existing investors. In March 2015, Google announced product rankings in Germany, the UK and France. To do this, "Google collects data in Europe from a variety of sources," including third-party aggregators such as Trustpilot.

Trustpilot has a license agreement with Google under which Trustpilot reviews can appear as Google seller ratings or "Google stars." Trustpilot employs about 700 people and publishes about 1,000,000 new reviews each month. Trustpilot has published 50 million reviews on more than 228,000 brandsWikipedia

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