Shopee Live is Shopee’s new “shoppertainment” strategy for giving a more personal touch to how sellers can connect with buyers. Many believe that live streaming is the future for the eCommerce industry following the rise of Facebook Live, Insta Live, and Bigo Live. This is furthered by recent features released by both Shopee and Lazada to promote live streaming.
The Shopee Live feature is a great way to engage with existing and new followers.
Live streaming increases your online and social presence. This results in further expansion/awareness of your brand.
You can give out vouchers and discounts to customers during your live session. This encourages an increase in sales.
Sharing some information about your product or industry during a live stream gives your credibility a boost.
Due to your direct interaction with customers, you are able to actually sell a product verbally and with video and not just rely on product descriptions and images to lead to a purchase.
Livestreaming puts a human face next to the brand and helps with building personal relationships with customers. Sustaining those relationships by occasional live-streaming can help sellers maintain regular sales.
Before you go live, make sure that this seller checklist has been ticked off:
Everything should be in order. Make sure you prepared your content flow and host script. Your prepared content should match the expected duration of your stream.
Featured products should be on the product feed. Make sure that the prices for the discounted products have been updated.
Before going live, make sure that you have a good internet connection. The camera and props should also be properly set up. Put all the featured products on the product feed.
Set aside the giveaways that you’ll be giving out. Decide how many of them you are going to give away as well as how you intend to decide who the winners will be.
Your Shopee Homepage should be updated with the right banner and cover image.
Share the live stream to your social media pages to increase the number of people viewing your live session.
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