Snapchat is a messenger, which works in a somewhat unusual for the user mode: the mobile application is focused primarily not on the exchange of text messages, but on the instant creation and distribution of photos and short videos. On them, the owner of the smartphone can record a small message, apply one of the many masks or take a standard selfie with the date or text superimposed.
This can be a story, a post, an ad, or even the account itself. In simple words, reach is measured in users. One unit of reach = one unique user.The number of story views affects your account in a direct way. The more viewers, the more people will see your profile.
Quality of audience. Here everything is simple: either your subscribers are real and alive people, who watch the content in the section, or they are not.
The audience of your profile. If you know who and why is subscribed to you, what problems you solve for your subscribers - your publications will get more coverage due to users' reaction. Well and a related point is below.
The quality and relevance of your content in Stories. Here it all depends on how you use the potential of the section. I'll describe below what engagement mechanics will increase your attractiveness. For now, you need to understand - either you're making great content with your audience in mind, or you're not.
Using the full functionality of stories - all sorts of stickers and masks - allows you to attract more users, which means your reach goes up. The reason is inextricably linked to both the audience and the quality of the content, of course. Quality content is when you use the full potential of the Stories section with the audience in mind.
The timing of the stories is based on when the majority of your subscribers are online. This is more than logical - the more people online, the more likely your Stories will be looked at.
The platform was launched in 2011 as a messenger for quick photo sharing ("snap" - snapshot). Today, the service allows you to share photos and short videos, which automatically disappear after 24 hours. Here are five relevant facts you need to know about Snapchat:
The social network has overtaken Twitter and Pinterest in popularity: 397 million people use the platform today, 238 million of whom are active every day.
The majority of Snapchat users are under 25 years old.
The largest audience (101.4 million) is in the U.S.. There, Snapchat reaches 90 percent of internet users ages 13 to 24 - more than Facebook, Instagram and Messenger combined.
American teens say Snapchat is the most important social network for them.
61% of the platform's users are women and 38% are men.
Your target audience is young people. Snapchat works effectively as a marketing tool aimed at teens and millennials.
You plan to appeal to the youth segment of your target audience. For example, luxury brand Ralph Lauren created a collaboration with Snapchat, allowing users to dress their avatars in branded kits.
You prefer promotion in a less competitive environment than Facebook or Instagram. Because of the nature of Snapchat, there aren't as many brands represented there as there are on other social networks.
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