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Coub is a video-hosting site founded by Russians that allows its users to publish short looped videos with non-synchronous audio accompaniment - "coobs. It is similar to Twitter's Vine service. It was launched in April 2012.

In 2013, Coub attracted a million dollars of investment from Phenomen Ventures and Brother Ventures. In 2014, the project attracted a $2.5 million investment from Vaizra Capital, a fund owned by VKontakte co-founders Lev Leviev and Vyacheslav Mirilashvili.

On January 1, 2020, it was fully owned and managed by "Committee," which develops the projects, TJ and DTF


The site allows you to publish short, up to 10-second-long, looped video clips - so-called "coobs." Videos can be uploaded both from a computer and imported from other sites, such as YouTube and Vimeo. There are also iOS and Android apps.

Attendance at

In December 2013, the number of visitors to the site was 28 million. By February 2014, the monthly traffic of the service had grown to 45 million unique users, and the number of viewed "koobs" was up to 320 million per month.

According to Product Director Vlad Tsyplukhin, at the end of 2019 the monthly audience of the site was 12.5 million people. According to, the majority of visitors to the service are in Russia, about 10% more in the United States, 8% in Hungary and 7% in Georgia.


In accordance with the rules of Digital Millennium Copyright Act, which the resource adheres to, in case of appeal of rightholders of the video content, it can be removed from the site

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