Working Ways to Become a Popular TikToker

Working Ways to Become a Popular TikToker

TikTok is used as a source of free subscribers for other channels - Instagram and YouTube. The fact is that TikTok's algorithms allow you to reach recommendations and gain millions of followers with no investment at all, and they only look at each video individually, not the entire account. That's why it's much easier to become popular on Tik Tok.


For example, on Instagram, even if a post makes it into recommendations (the Explore section), it won't get a thousand times the reach of other posts.

In TikTok, this is possible, so there is very rapid organic growth for bloggers who create interesting, trending content.

Working Ways to Become a Popular TikToker


Here are the most effective ways to become popular on TikTok.


How to get into recommendations?
Once uploaded, the video is shown to multiple users. Yes, it actually already gets into recommendations, but to a very small sample. This is how TikTok determines whether a video is interesting or not.
The system analyses how viewers behave: do they watch the video until the end, like it, leave comments. Based on these actions, TikTok decides whether the video is interesting and should be actively recommended to other users.

Being recommended is influenced by:

1. Repeated views TikTok assesses whether the video is watched again. Repeated viewing signifies interest from the viewer. This is important as it greatly affects the growth in reach, and of course, it's easier to become popular on TikTok this way.

Many bloggers take advantage of this: for example, they talk in detail about a café, a film, a book during the video, but give the address/title only at the very end, in a quick frame. In order to skim it, the viewers watch the video repeatedly.

2. Duration of viewing If the video doesn't catch on immediately, they skim through it. The fewer viewers watch the video to the end, the lower are the chances of being recommended. That's why videos with a long plot are so popular in TikTok, where you have to watch them to the end to understand what the point is. And that's why it's so important to hook the viewer from the very first frame.
3. Reposts As on other platforms, reposts have an impact on getting into recommendations. To get more reposts, ticktockers sometimes make videos with "breaking the fourth wall". For example: "Whoever sent this video loves you". Or "Send the video to a friend and have them send you a picture of a frog in return to prove that they're really watching the video they sent you, rather than just writing 'funny' back."
4. Comments Of course, discussions increase the likelihood of getting into rivers. Comments can be provoked in many different ways. Unlike other social networks, TikTok rarely uses a question to the audience. More often, comments here are "voluntary" - when a video makes you laugh, surprises you, scares you or reminds you of your own similar experience.
5. The TikTok audience is quite generous with likes. The videos are often liked "for yourself" - to show the algorithm that you need more of this kind of content.

By the way, if your recommendation feed is on the wrong track, you can quickly get it back on track by liking videos on relevant topics. And you can find them through a hashtag search.

How do you get followers?

Thousands of likes on videos won't get you popularity or a steady audience. With TicToc you quickly gain popularity, but you lose it just as quickly. TicToc promotion has its own unique characteristics. The audience remembers not you, but the video in which you once did something funny and unusual.


Therefore, to promote your TikTok account and become popular, you need to make content regularly. The frequency of posting here is higher than on other channels - Influencers post 3-5 videos a day.


You can shoot them in advance and leave them in drafts. But during the week you will have to make new videos to be in trends - the sooner you will make video on new trend, the more chances to be recommended.
To be remembered, recognised and subscribed to, you need a consistent concept. It's your topic you're shooting a video about, or a thing, or a special format. This is an important consideration if you're really interested in how to become popular on TikTok.

How advertising works in TikTok

TikTok has an advertising account. So far, only one promotion format is available - inFeed Ads, advertising in recommendations. You can drive traffic to the website or to the app. Yes, the format does not promote directly to the TicTok account.
Large advertisers can negotiate directly with the TickTock team to run native formats - such as a branded challange or other type of inFeed Ads - then the track will be clickable and the user's avatar will lead to the brand account. You can get subscribers to a Tik Tok account from such advertising, but the minimum budgets here are high.

Right now (winter 2020), TicToc doesn't have a format for promoting accounts. But on 21 October, at a webinar for webmasters, TikTok announced Boosted TikToks, an analogue to promoting posts. The promotional format will allow TikToks to promote videos from the account and attract subscribers. This will greatly help speed up the account development process, as well as all those who have thought about how to become popular in Tik Tok.