The best tools for Instagram promotion in 2022

The best tools for Instagram promotion in 2022

Storytelling in posts and storyes

First-person posts about personal experiences

They work better than the usual "useful" question-and-answer posts because they help you see an ordinary person as an expert and, as a result, increase their credibility.
When you manage your account, you include story posts in your post grid.
Subscribers will write to direct, increasing activity.

Stories in the format of storytelling
We use video format, text format, and interactives.
We tell life and work stories while maintaining the account. This will increase coverage and the number of reactions. The percentage of views of such stories reaches 80 percent or more.

Trends in targeting advertising

"Unvarnished" targeting: video creatives with an invitation to the profile
For video creative, the expert doesn't need to shoot a studio, put on his best clothes and create a "glossy" picture in every way. It's the "live" videos with profile invitations that work well.

Such creatives reduce the cost of going to the profile by 2-5 times, and the cost of a subscriber by 2 times.
Video creative with an invitation to the profile reduces the price per click by 2-5 times compared with conventional creatives.

Lead-magnet on a "pop" topic that is relevant to the target audience

In the beginning, the promotion of the blog used the usual static creatives with invitations to the profile (and a story about what the blog is about). They had a very high click-through rate. To reduce it, we made a lead-magnet (checklist) on a topic relevant to the general audience. As a result, the cost of switching decreased by 3-5 times.

Targeting for B2B: an "unconventional" approach to creative, emotive output
Even if you're in the B2B segment, that doesn't mean your creatives should always be low-key and "boring. Good results come from those that stand out from the crowd.

Example: we promote the Instagram account of a scientific and manufacturing company that produces disinfectants. In addition to product creatives, we "put pressure on emotions" in the targeting. For example, we shot a live video with a manicurist who uses the products to work and set up a video to show the manicurist. This target audience clicked better on this creative than on the regular commercial. They also did a creative with humor - the main character was a cat, the company mascot. This creative turned out to be one of the best by results and is still working.

Useful content

The best formats are picks and checklists. This is content that is actively retained and sherried. It works even for B2B.

Example: Due to the complex topic of the account, it was hard to find useful and relevant content. So we began to talk in simple language about complex things in our posts. One of the best was a series of posts parsing the new sanitary standard.

Another relevant format for posting useful content is the carousel. You can put a checklist or ways to use a product in it. The reach of carousels is usually higher than that of regular posts.

Reels

A tool that gives great results. In Reels, regularity and adaptation of trends to your topic is important. Plus useful content for the target audience to form your image as an expert.

For example, in the account of a blogger Reels gives more organic coverage of the audience than paid promotion by targeting. Moreover, we started with 700 views, and now some videos already have up to 7000. So there is no need to be frightened by the initial modest figures - what is important here is regularity and "probing" the formats that are going to your audience.