How to promote your blog on Tumblr 2022

The thing about a blog on Tumblr is that potential readers can find it from two types of searches. The first one has Tumblr itself, and the rest you know as well is Google, Yandex and other search engines.

So it turns out that we can promote the blog using Tumblr search, or search engines. Cleverly thought out, because we can use both). But it's not that simple.

In runet Tumblr is not a popular system, so his search for promotion will not suit all, but only those whose audience occupies there a large percentage, these are artists, travelers and probably all. The rest need to focus on the search engines. The second problem is that very few people know how to act in this case, because even the posts that people write there are suitable for the social network, but not for promotion in the search engines Google and Yandex. That's the problem we're going to solve in this article.

How to promote your blog on Tumblr
Tumblr is similar to Blogger in many ways. Some of the tools and techniques for promotion Blogger, which I told in this article are also suitable for Tumblr. So I strongly suggest you get familiar with them.

Number of topics and description of the blog.

You need to focus on one topic. You want to write posts on other topics, create a separate blog for that.

Help search engines understand which theme your blog is about. To do so, write in the main title of the name most relevant to your topic, for example, "Cooking recipes. You can use more words up to 5-7.

Remember the fact that the promotion narrow thematic resource can be much easier and faster than multi-thematic. This is a problem most beginners. When bored or not a shot one theme, they immediately shift rails to another, but this is a dead end, you need to finish the original niche.

How to write articles for search engines

To write posts for search engines, we need to know whether people are searching for similar publications in search engines. How do we figure this out? The first thing we do is to search for competitors' sites and see what kind of topics they are creating content on. We then have a definite plan of how to proceed.

The next thing to do is to type the main keywords of your publication into a Google or Yandex search and you will notice that as you write them the search box will give you headline choices that people search for as well.

Apply these prompts to your content writing.

Use editorial tools to structure your article. H headings and sub-headings, bolding important text, bulleted and numbered lists, and don't forget to make paragraphs.

This will make the article easier to read and people will read to the end. This is a very important factor in blog promotion.

Traffic analysis tools

Why blog blindly when you have tools to help you point out mistakes and suggest where to go next.

So be sure to add your blog to systems like Google Search Console and Yandex Webmaster.

How to use Tags

As you have figured out "tags" will not help you much in promoting your blog, on top of that a lot of them can harm search engine promotion.

As with shortcodes on Blogger, use tags to categorize your posts. And don't assign more than one tag per post, two at the most.

Linking posts

When a group of closely related posts evolves among our content, they can be linked together. For example, in this article you will notice links that lead to my other publications - this is linking. This will help keep the reader on our blog.

To all this, each post has its own rank, which it can pass to other posts by using links, if you set up skillfully crosslinking, then you can significantly improve the position of the desired posts in search of Google and Yandex.

Tech optimization

With the basic concepts of internal optimization we have already figured out. Almost, because there is a technical part. Now you need to optimize the HTML code of your blog:

Meta tag Description (Description for search bots)
Meta tag Keywords (Keywords for search bots)
Optimized Titles (to avoid duplicate titles in the main title of the post)
Header optimization 2 (setting the right meta tag to make a post more logical)
Caching (making pages load faster on return visits to the blog)
Optimizing external scripts (also applies to speed of page loading)
Elimination of other problem areas (it is applied individually to each template onasmuch as each template has the unique HTML markup).

If you want to optimize your blog HTML write through contacts. The cost of optimization is 15$. Just as a bonus attached video lesson on promotion.