How to make your Twitter account less boring and increase user engagement: 30 tips

You've probably seen the Twitter accounts of reputable companies that make you feel dreary after visiting them. They have only announcements of the same kind of material, but no retweets, dialogues, or other signs of online life.

Such accounts have zero audience engagement. In this article, you'll find tips to help revitalize your Twitter feed and stimulate interaction with your audience.

1. Fill out your profile. 

Want to increase your follower base? Tell users about yourself. This helps people quickly decide whether or not to subscribe to your updates.

2. Make your profile visible in search.

Most of your new Twitter followers are friends of friends. However, some users find you through microblogging service searches or search engines. For example, people may be looking for subspecialists in their area of residence. Include in your profile where you live and what you do.

3. Use an attractive avatar.

It's best to use a close-up photo of yourself on your personal profile. It's great if you're smiling in the photo. This sets the stage for communication on a personal level. Companies can use a logo. Avoid abstract pictures, photos of celebrities and animals.

4. Post regularly.

According to SocialMedia Examiner, accounts that post one to four tweets per day have the highest engagement. If you post more than six tweets per day, it has a negative impact on audience engagement. These findings came from a study of Twitter accounts of companies. However, they are also true for personal Twitter profiles.

5. Forget weekends. 

According to Internet entrepreneur Neil Patel, the highest engagement rates come from tweets sent on Saturday and Sunday. Use this as a guide to action.

6. Post at the right time

Twitter users have the highest engagement around noon. They send the lion's share of tweets during working hours: from 09:00 to 18:00. After 6:00 p.m., the number of tweets sent drops by about 50%. You can assume that tweets sent in the evening won't get lost among competitors' posts. However, you will get more retweets during working hours.

7. Publish tweets with pictures

Posts with pictures provide a 200% increase in engagement compared to text tweets. You can create and process photos yourself, use other people's images legally and for free, or use advanced tools to create visual content.

8. Publish posts with links

Users retweet link posts 86% more often than text posts.

9. Engage with new followers

When you have a new follower, be sure to connect with them. For example, you can look at the user's profile and ask about their work or the weather in their area of residence. That's how you engage the follower in the interaction. If you haven't got a lot of followers, you can buy them.

10. Respond to users

Try to ensure that you always have the last word in discussions. This stimulates dialogues.

11. Sign up with other users

Twitter is a two-way street. The more users you follow, the more followers you get. This doesn't mean you have to follow every profile. Only feed the accounts of users you're really interested in.

12. Sign up for the accounts of industry gurus and well-known brands. 

By subscribing to an industry leader's account, you can use their popularity to your advantage. This happens when you retweet popular users' posts and participate in discussions.

13. Ask questions

Question tweets get 21% more retweets than narrative text messages. You can also ask users questions in person. This helps stimulate discussion.

14. Create and post videos using the Vine app

Six-second videos created with Vine increase audience response. You can even share useful data with users in a short video.

15. Become a content curator

Retweet interesting posts related to your area of expertise. Curating content will increase your subscriber base and guarantee you additional retweets and conversations.

16. Announce your own content

Publish announcements of new content and feature article picks. From time to time, share links to older publications with your users. You get new subscribers who haven't read your articles.

17. Use hashtags

Hashtags increase the visibility of your posts. Use them to attract the attention of new users. Experiment with different tags, come up with and popularize your own hashtag. Don't put more than two tags in one tweet.

18. Monitor user behavior

Keep track of user preferences. For example, identify the most popular links among your followers. You can do this with the help of services and apps for monitoring SMM campaigns, for example, Buffer App. Gradually you will understand which content interests your audience the most.

19. Ask users to retweet your post.

Requests to retweet multiply the number of retweets, so feel free to use this tool. However, don't overuse requests for no reason. Ask for retweets when you're doing surveys, launching a new product, looking for a professional to join your staff. Don't ask for reposts for every publication. Be sure to respond to your followers' requests.

20. Don't post about yourself

Unless you're Beyoncé or Cristiano Ronaldo, don't post tweets about yourself. No one wants to know what you ate, how your head hurts after yesterday, or where you vacationed. There are other social media outlets for such posts. Twitter is for posting business information, so don't use cheap tricks to get attention.

21. Use calls to action

Ask your followers to rate, read, comment, speak up. CTAs drive user attention and action.

22. Publish short tweets

According to Neil Patel, posts under 100 characters in length get 17% more retweets than longer text tweets.

23. Organize and participate in Twitter chats.

Organize a chat with an industry guru, invite followers to discuss a hot topic, participate in chats organized by other users. Free communication will help you draw your audience's attention to your account.

24. Use cross-posting on Facebook

Cross-post your posts on Facebook. This helps you get additional response.

25. Organize online broadcasts

When you participate in industry events, be sure to share your experiences with your followers in real time. This will provide you with a huge number of retweets and new follower followers.