How to get 8,000 subscribers to your Telegram channel from scratch: a detailed guide

Foundation

The basic rule is to build long-term relationships with channel authors by WIN + WIN.

Bad example. A client ordered an ad and its results completely failed to meet his expectations - now he won't come back for another order, the relationship is undermined.

Good example. I want to exchange subscribers with the author of another channel who has high engagement, but I see that I have no engagement at the moment. What should I do? No, I'm not going to compromise by asking myself, "What if ...?" In order not to spoil the relationship, I will find a solution that suits the interests of both parties or refuse to cooperate at all.

A long-term relationship is a success for the channel.

I hope you get the basic message. Now let's move on directly to promoting the channel.

Ways to promote

Let's assume that you have already decided on the topic and created your Telegram channel. You've chosen a suitable name, put an avatar and written the first 5 useful posts that will shake the hearts of future readers and make them think.

There are two ways to promote your channel: free and paid.

Free:

Mention in the profile description.
Friends in the phone book.
Directories on websites.
Directories in Telegram.
GP - mutual PR.
Picks.
Stickers.
Comments in blogs.
Mentions in thematic chats.
Article with a mention of the channel.
Getting into selections of famous sites.

Paid:

Advertising in other channels.
Buying uninterested subscribers.
For a gradual development in promoting a Telegram channel, try free methods and gradually move to paid ones. If you have enough money, start with paid methods.

We will consider each method separately in the following chapters.

Recruiting our first subscribers

I have content, but no readers, so it's time to fix that. I'll tell you what I did to get 5,000 subscribers for free to my English channel.

Mentioning in the profile description

To begin with, you need to add to your Telegram profile description, a succinct description of your activities and the name of your channel. For example, "I'm building an educational company. Blog author: @alexborodavka".

The next time you write a message in a Telegram chat or in a private message, it's unlikely a person will come to see your profile. And if the profile description in 70 characters will interest him, he will follow the link to your channel and possibly subscribe.

Directories on sites

If you're broke and don't want to risk it at first, directories are a good way to get your first 500-1000 subscribers.

Directories are channels that publish other channels for free or for a fee in a post with a description, an avatar, and a link to the channel.

Some directories have requirements at registration for selection of necessary channels: ER from 50% of all audience, or publish only from 500 subscribers.

Mutual PR

There is such a thing as mutual PR in the Telegram environment - you promote my channel, I promote yours. This is the way I attracted the majority of subscribers to my English channel.

A good indicator is considered to be 10-20% of subscription conversions from the number of post views by a partner.

I recommend doing VPs one at a time so that view counts are not mixed and subscription rates are higher. For example, you will post an EP today, and your partner will post it a week later.

You can find partner for VP in chats, which I placed at the end of the article.