13 Top Instagram trends for 2022

We analyzed the trend report that Instagram rolled out and a selection of visual content creation app Canva. We highlighted the main Instagram trends for 2022 - we tell you.

Thematic trends

Real Life

The once-popular "success success" is becoming a thing of the past. The same pretty pictures no longer attract attention (yay!), so the 2021 blogger content trend of "me too human" will persist and continue to gain momentum.

Brands will join the trend as well. They are publishing less and less product photos taken in the studio and more and more real life photos with real people.

The tendency to show "real life" is evident in the advertising content, from the visual presentation to the text component. The fact of advertising is not hidden, the product is natively embedded in the text of the post, and the photos are deliberately "unprofessional.

Dance Challenges

Music content will continue to gain momentum, and with it, so will dance challenges. According to an Instagram report, one in three zoomers is expected to regularly participate in such a venture. Brands can launch their own challenges or embed themselves in existing ones.

Live music streams and concerts are also gaining popularity.

Social position

If a blogger does not have a social and political position, he will lose popularity. It is no longer possible to sit on the sidelines and stay in the trend.

Caring for the environment

Companies are broadcasting their concern for the environment and raising their visibility. For example, Sberbank and Splat talk about plastic recycling. The latter also held a joint eco-brunch with a grocery store.

Digital and mental health

The trend for mental health, Instagram predicts, includes meditations, affirmations and manifestations - positive attitudes you can apply to set yourself in the right mood and achieve what you want. A third of the social network's surveyed zoomers broadcast them on their blogs and expect others to do the same. This is an idea you can take to attract and retain the attention of your audience in 2022.

In addition, bloggers are beginning to broadcast the importance of Instagram detoxes to take a break from social media and not overburden themselves with content creation.

Visual design

Naturalness instead of templates and retouching
This is a logical continuation of the "real life" trend. A tape that has "air", natural light and a sense of naturalness will win over one that is made with templates and in a single style.

Digital Clothing

The digital clothing trend has become a consequence of awareness and sustainability. It's also a way to stand out from other accounts.

Trending formats

Reels

The launch of Reels made Instagram even more popular: people enjoy watching short videos, and they "fly" to the top. Over time, Reels added the ability to extend the duration of the video, expanded the audio library, and added masks, effects, and stickers.

More features are expected to come to Reels this year to keep up with competitors in the form of YouTube and TikTok.

Video and audio content in posts

Video content is still trending. Videos longer than 60 seconds can now be added to your feed.
Also in 2022, the trend of duplicating the text of publications in audio format will be fixed. In other words, social network users will have a choice: read the text of the post or listen to it.

Memes

Memes became different. Now they will not just entertain and amuse, but also sell in native advertising.

To meme flew to the top, it will have to combine a share of irony and sincerity. But the absurd humor will recede into the background.

Collaborations

Creating collaborative posts on Instagram, where a post appears in the feed of two accounts at once and, accordingly, gets double the amount of likes, comments and saves, became possible in 2021.

In 2022, this trend will intensify as collaborations allow two blogs to be promoted through one action. It is possible to become co-authors not only in posts, but also in Reels.

More text

Short posts that do not give readers any semantic value will be replaced by long, deep, thought-provoking ones. In the Instagram feed, it will be more and more common to see posts with a text much longer than the 2200 characters set by the social network: what does not fit into the description under the post goes into the carousel.

Chatbots in sales

They will replace humans, imitating a live communication as much as possible and allowing you to serve more people. The main secret is to write the most authentic answers to frequently asked questions, so that "communication" with the chatbot does not annoy the audience.

Anti-trends-2022

• Sales and advertising by deception: people sense a catch and leave a blog where they want to be deceived.
• "Successful success" and suffering for the sake of outreach. Both extremes are a thing of the past. Audiences now go to those who show real life.
• Artifice in visuals, looks, and blogging behavior.