10 Tips for using visual content in social networks

Visual content is the basis of promotion in social networks. It attracts attention, increases the engagement of subscribers, and makes them want to share the post. And no matter what topic your brand relates to (tourism or industrial production), you can say with absolute certainty that the use of visual content will benefit you.

In this article, we'll list 10 tips for using visual content to help you grab your subscribers' attention and get them more engaged with your brand.

1. Add text to your images

   
   Image captions make your post look more professional, accelerate understanding of the post, and encourage more sharing.

2. Share stories with collages

   
   Did you recently renovate your office? Create a before-and-after collage. Attend an interesting conference? Capture the faces of everyone in the group in a photo. Want to share a touching love story with your followers? A collage is just what you need.

3. Cite wise quotes.

   
   Quotes are one of the favorite types of content on social media. People just love them. That's probably why quotes tend to get so many likes and comments. Use Canva to create stylish quote cards.

4. Cheer up with funny memes

   
   Use sites or communities with memes and demotivators. You can create your own memes, or you can look for ready-made ones.

5. Inspire by tips and tricks.

   
   Everyone knows, one photo is better than a thousand words. Share with your subscribers an interesting idea, a tip, or an instruction on how to do a complicated action. They love such posts and are happy to share them with their friends.

6. Surprise them with startling facts

   
   Humans are curious creatures. We like to learn something new and unusual and then share it with our loved ones. Use interesting facts in your social media promotion. They get a very good response from the audience.

7. Share personal photos

   
   Show your followers that your company is real and alive. Post pictures from a company party or snap a day in the office. You'll see, the response will be great.

8. Brag about your reviews

   
   Does your company have a lot of positive reviews? Don't let them gather dust in a dark corner of your site where people rarely go. Show them off on social media. Take a screenshot of the testimonial and post it for all to see. Let your subscribers know you're someone to do business with.

9. Use Teorex Inpaint

   
   Teorex Inpaint is a small program with which you can delete in two clicks any unnecessary element on an image. All you have to do is highlight the desired area and click on the eraser. The only disadvantage of this application is that it does not cope with a large number of layers and colors. But if you need to do something quickly, this thing is indispensable.

10. Encourage followers to share their photos

    
    Social media users love to share their photos. So why not use this feature to your advantage? Set up a contest for the best photo/image/original idea to use your product. Allow them to upload their own masterpieces to the group album - trust me, they will have a lot of fun doing it, and at the end of the contest you'll get a great gallery of photos of your product.